Match the following: (Author) (Concept) Author Concept (a) Guy Debord (i) Media as cultural industry (b) Theodor Adorno (ii) Ritual view of communication (c) James W Carey (iii) Society of the spectacle (d) Umberto Eco (iv) Mediated hyper – reality Codes: (a) (b) (c) (d) (A) (i) (ii) (iii) (iv) (B) (ii) (iii) (iv) (i) […]
Matching Key Media Theorists with Their Core Concepts Read More »
Normative media theory explains how a media system should operate to realise ______. (A) economic goals (B) political strategies (C) ideal social values (D) legal frameworks Correct Ans: (C) Explanation: Normative media theory focuses on what media should do in a society rather than simply describing what it currently does. It offers a moral framework
Normative media theory explains how media system should operate Read More »
Developmental media Philosophy exports (A) Domestic media content (B) Intellectual property of a country (C) De-Westernized views (D) Public per capita Correct Ans: (A) Explanation: Developmental media philosophy emphasizes the role of media in national development. It focuses on using media as a tool to support economic, social, and cultural progress within a country. One
Developmental media Philosophy exports Read More »
