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marketing communication

What outlines message strategy decisions behind an advertisement

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept (B) creative platform (C) creative synopsis (D) creative document Correct Ans: (B) Explanation: In advertising, a creative platform is a foundational document that outlines all the key decisions behind the message strategy for a specific advertisement. It […]

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A problem-solving message based on everyday situation is

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

 A problem-solving message based on everyday situation is referred to as:  (A) slice of life (B) social message (C) situational info (D) simulated slogan Correct Ans: (A) Explanation:A slice of life message portrays a common real-life scenario where a problem arises, and the product or service offers a solution. Advertisers use this method to connect

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Matching Iconic Punchlines with Their Respective Brands

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Match List-I with List-II: List – I (Punch Line) List – II (Product) (a) Celebrate the beauty of life 1. Amba Shakti TMC Bars (b) Future Relies on 2. Malabar-Gold (c) Apna Liye Apnoke Liye 3. Mercedes-Benz (d) The Best Knows No Alternative 4. Honda Codes: (a) (b) (c) (d) (A) 2 1 4 3

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Admass in an ad campaign is for

Leave a Comment / Advertising and Marketing Communication, Dec 2014 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Admass in an ad campaign is for Correct Ans: (A) Explanation:Advertisers use the term admass to describe the specific group of people they aim to influence through a campaign. This group is the target audience—the individuals most likely to respond positively to the message, product, or service. Rather than broadcasting to everyone, ad campaigns focus

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The principal feature of marketing communication

Leave a Comment / Advertising and Marketing Communication, Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The principal feature of marketing communication (A) Surplus-demand (B) Product life (C) Hidden prices (D) Two-way communication Correct Ans: (D) Explanation: The key feature of marketing communication is two-way communication, which enables interaction between brands and consumers. Unlike traditional one-way advertising, this approach encourages feedback, engagement, and dialogue. Therefore, businesses can understand consumer needs and

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