Tag: Magic Bullet Theory

Journalism and Mass Communication Objective Questions (DMCQ) 1. Freedom of the press is specifically stated in the constitution of …… a) UK b) France c) India d) US Correct Answer: (D) US Explanation: Freedom of the press in the United States is legally protected by the First Amendment to the United States Constitution. In the United States, the government may not prevent the publication of a newspaper, even when there is reason to believe that it is about to reveal information that will endanger national security. 2. Media act as a servant of the State in a) Libertarian theory b) Democratic participant theory c) Authoritarian theory d) Development theory Correct Answer: (C) Authoritarian theory Explanation: Authoritarian theory describe that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats. 3.Media is omnipotent is a concept implied in a) Magic Bullet theory b) Agenda setting theory c) Catharsis theory d) Two step theory Correct Answer: (A) Magic Bullet theory Explanation- The concept that "media is omnipotent" is implied in the Magic Bullet Theory (also known as the Hypodermic Needle Theory). This theory suggests that media has a direct, immediate, and powerful effect on its audience, much like a bullet or a needle delivering a message directly into the minds of viewers or listeners without any resistance or interpretation. It views the audience as passive and homogeneous, assuming that everyone is affected in the same way by media messages. 4.Media audience is a ……….. group. a) Homogenous b) Heterogeneous c) Monolithic d) Uniform Correct Answer: (B) Heterogeneous Explanation- The media audience is a heterogeneous group. This means that the audience is diverse, consisting of individuals with varying backgrounds, interests, demographics, and preferences. Media content is consumed by people from different age groups, cultures, and social strata, making the audience a varied and non-uniform group. 5.Ethics means a) Code of rules b) Code of conduct c) Set of moral principles d) Code of behaviour Correct Answer: (C) Set of moral principles Explanation- Ethics refers to a set of moral principles that guide the behavior of individuals or groups. These principles help in determining what is right and wrong and are essential for maintaining integrity and accountability in various professional and personal contexts. Ethics can encompass rules, codes of conduct, and standards, but fundamentally, it is about adhering to moral values. 6. Which body was instrumental in establishing Audit Bureau of circulation? a) Press Council of India b) Registrars of Newspapers of India c) Advertising Society of India d) Indian Newspaper Society Correct Answer: (D) Indian Newspaper Society Explanation- The Indian Newspaper Society (INS) was instrumental in establishing the Audit Bureau of Circulations (ABC) in India. The ABC was founded in 1948 to provide accurate and transparent circulation figures for newspapers and magazines, which are essential for setting advertising rates. The INS played a crucial role in this initiative to ensure credibility and trust in circulation data for advertisers. 7. The highest revenue that a newspaper generates under normal circumstances is from….. a) Subscription b) Advertisement c) Promotional activities d) Copyrights Correct Answer: (B) Advertisement Explanation- The highest revenue that a newspaper typically generates under normal circumstances is from advertisements. Advertising revenue usually far exceeds income from subscriptions, as it allows newspapers to subsidize the cost of production and distribution, making the publication affordable for readers while still being profitable. This has been a traditional business model for newspapers worldwide. 8. When did Doordarshan switch over to colour transmission? a. 1980 b. 1981 c. 1982 d. 1983 Correct Answer: (C) 1982 Explanation- Doordarshan switched over to color transmission in 1982. The first color broadcast was on August 15, 1982, during the live telecast of the Prime Minister's Independence Day speech, followed by the color telecast of the 1982 Asian Games held in Delhi. 9. Which was the second Indian city to get television broadcasting service? a. New Delhi b. Kolkata c. Madras d. Mumbai Correct Answer: (D) Mumbai Explanation- The correct answer to the question about the second Indian city to receive television broadcasting service is indeed Mumbai. Television service was extended to Mumbai in 1972, making it the second city in India after Delhi to have access to television broadcasts. 10. Who launched the first public service broadcasting in world? a. ABC b. NBC c. BBC d. Nippon Correct Answer: (C) BBC Explanation- The first public service broadcasting in the world was launched by the BBC (British Broadcasting Corporation). The BBC began its radio service on November 14, 1922, and has since become a significant global broadcaster, known for its public service mission to inform, educate, and entertain.

Tag: Magic Bullet Theory

Day 19- Daily Mass Communication Quiz (DMCQ)

COMMUNICATION THEORIES: A JOURNEY THROUGH TIME

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