In the AIDA Model, the letter” I” refers to:  

Leave a Comment / Dec 2005 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to:   (A) Interest (B) Influence (C) Insurance (D) Intelligence Correct Ans: (A) Explanation: Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the […]

In the AIDA Model, the letter” I” refers to:   Read More »