The Western model of development, it is alleged, is characterized by (A) Self-denial (B) Equality (C) decentralisation (D) Infinite consumersion Correct Ans: (D) Explanation: The Western model of development is often associated with infinite consumerism, emphasizing economic growth, industrialization, and mass consumption. This model encourages people to continuously buy, upgrade, and replace products, creating a culture driven by material wealth and market expansion. Western economies focus on high production, advanced technology, and global trade to sustain growth. This has led to higher living standards, rapid urbanization, and increased job opportunities. However, it has also resulted in environmental degradation, resource depletion, and social inequalities. Consumerism fuels media and advertising industries, shaping people’s lifestyles and aspirations. Companies use marketing strategies, celebrity endorsements, and digital platforms to persuade consumers to keep purchasing. Social media further amplifies this trend by promoting influencer culture, brand endorsements, and targeted ads. Critics argue that infinite consumerism prioritizes profit over sustainability, leading to waste accumulation, climate change, and a widening economic gap. Developing nations that adopt this model often experience economic dependency, cultural shifts, and loss of traditional values. Despite its drawbacks, this model has driven technological advancements, global connectivity, and economic expansion. However, sustainable development advocates propose alternative approaches, such as eco-friendly production, ethical consumption, and decentralized economic systems. In conclusion, the Western model of development thrives on infinite consumerism, influencing global markets, media trends, and societal values. While it fosters economic progress, it also raises concerns about sustainability, resource exploitation, and long-term environmental consequences.