Assertion (A): Indian media have started focusing on soft news of social and society events these days. Reason (R): Corporatisation of media and industrialization of Indian culture are the factors influencing the trend. Codes: (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, but (R) is true. Correct Ans: (B) Explanation: Assertion (A) states that Indian media now focus more on soft news related to social and society events. This is true because media outlets have gradually shifted toward entertainment, lifestyle, and human-interest stories. Audiences are increasingly drawn to celebrity news, viral trends, and feel-good stories rather than hard-hitting investigative journalism. Reason (R) suggests that corporatization and the industrialization of Indian culture influence this shift. This is also true because media ownership by large corporations has led to profit-driven content strategies. Additionally, the entertainment industry plays a huge role in shaping popular culture, making soft news more marketable. However, Reason (R) does not fully explain Assertion (A). While corporatization and cultural changes play a role, other factors such as changing audience preferences, digital media consumption, and advertising revenue strategies also contribute to this trend. Since both statements are true, but Reason (R) is not the complete explanation for Assertion (A), the correct answer is (B).