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Indian Advertising Agency

Evolution of Advertising Agencies in India

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (II), UGC-NET (Paper II) /

Identify correct sequence of advertising agencies in  (A)Litas, Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay. (B) Indian Advertising Agency, Bombay, Calcutta Advertising Agency, Datara Agency, Litas. (C) Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay, Litas. (D) Calcutta Advertising Agency, Litas, Datara Agency, Indian Advertising Agency, Bombay Correct Ans: (B) Explanation: The […]

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Which was the first Indian Advertising agency?

Leave a Comment / Advertising and Marketing Communication, June 2009 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

Which was the first Indian Advertising agency? (A) Bharatiya Advertising Agency (B) Global Advertising Agency (C) Indian Advertising Agency (D) National Advertising Agency Correct Ans: (C) Explanation: The Indian Advertising Agency, established in 1907 in Chennai, was the first Indian-owned advertising agency. Before this, British agencies controlled advertising in India. This agency gave Indian businesses

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