Hypodermic Needle Model

Chronological Order of Key Communication Theories

Identify the correct chronological sequence of the following theories: (A) Information theory, Public opinion theory, Magic bullet theory, Selectivity theory. (B) Public opinion theory, Magic bullet theory, Selectivity theory, Information theory. (C) Magic bullet theory, Public opinion theory, Information theory, Selectivity theory. (D) Selectivity theory, Information theory, Public opinion theory, Magic bullet theory. Correct Ans: […]

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The Limited effects model of mass communication was a counter to

The ‘Limited effects’ model of mass communication was a counter to (A) ABX model (B) Circular model (C) Diffusion model (D) Hypodermic needle model Correct Ans: (D) Explanation: The Limited Effects Model emerged as a response to the Hypodermic Needle Model of mass communication. Early media researchers believed that mass media had a direct and

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Sequence in historical changes in perspectives on media influence.

Sequence in historical changes in perspectives on media influence. (A) Negotiated influence – limited effects – all powerful – long term effects.   (B) All powerful – limited    effects – long term effects – negotiated influence.   (C) Limited effects – all powerful – negotiated influence – long term effects.   (D) All powerful – long term

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