Match List-I with List-II: List – I (Title of Articles) List – II (Author) (a) A conceptual model of Communication Research 1. Claude Shannon and Warren Weaver (b) Mass Media Flow and differential growth in knowledge 2. Harold Lasswell (c) The Mathematical Theory of Communication 3. P.J. Tichenor, G.A Donohue and C. N. Olieu (d) […]
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A distinction between administrative and critical communication research was first drawn by (A) Harold Lasswell (B) Walter Lippmann (C) Paul Lazarsfeld (D) Elihu Katz Correct Ans: (C) Explanation: Paul Lazarsfeld introduced the distinction between administrative and critical communication research. His work influenced the study of mass media, shaping how scholars analyze media effects and power
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Identify the chronological sequence of the following communication theorists. (A) Harold Lasswell, Shannon and Weaver, Theodore Newcomb, Elisabeth Noelle Neuman. (B) Shannon and Weaver, Theodore Newcomb, Elisabeth Noelle Newman, Harold Lasswell. (C) Theodore Newcomb, Elisabeth Noelle Newman, Harold Lasswell, Shannon and Weaver. (D) Shannon and weaver, Theodore Newcomb, Elisabeth Noelle Newman, Harold Lasswell. Correct Ans:
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Identify the one who is not considered as one of the founders of the discipline of Communication. (A) Harold Lasswell (B) Kurt Lewin (C) Everett Rogers (D) Karl Hoveland Correct Ans: (D) Explanation: Karl Hoveland is not recognized as one of the founders of the communication discipline. While he made valuable contributions to psychology and
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Identify the correct sequence of the contributions of the following communication scholars: (A) Wilbur Schramm, Harold Lasswell, Shannon and Weaver, E.M. Rogers. (B) Shannon and Weaver, E.M. Rogers, Wilbur Schramm and Harold Lasswell. (C) Harold Lasswell, E.M. Rogers, Wilbur Schramm, Shannon and Weaver. (D) Harold Lasswell, Shannon and Weaver, Wilbur Schramm, E.M. Rogers. Correct Ans:
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