Value judgements should be avoided while writing (A) Features (B) Articles (C) News stories (D) Editorials Correct Ans: (C) Explanation: Journalists must avoid value judgments when writing news stories to maintain objectivity. News should present facts without bias, ensuring readers get accurate and balanced information. Unlike opinion pieces, news reports focus on who, what, when, […]
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The factual information in mass media is often referred to as: (A) news information (B) relational information (C) content information (D) channel information Correct Ans: (C) Explanation: The factual information presented in mass media is often referred to as content information. This includes the data, facts, and reports delivered through media channels, such as news
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To draw out the consumer’s minds, emotions and sense in the AIDA Model, the letter ”I” refers to: (A) Interest (B) Influence (C) Insurance (D) Intelligence Correct Ans: (A) Explanation: Marketers use the “I” in the AIDA model to refer to Interest. They capture the consumer’s attention first and then build interest by highlighting the
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