The first research effort on war propaganda was conducted by (A) Daniel Lerner (B) Elihu Katz (C) Carl
Tag: Elihu katz
Matching Communication Theories with Their Originators
Match the following: (List I- Area) (List II- Originator) (a) Selective exposure (i) Elihu Katz (b) Voter study
Theories and Models of Communication
Match List – I with List – II: List – I List – II (a) Harold D. Lasswell 1.
A distinction in administrative and critical communication research
A distinction between administrative and critical communication research was first drawn by (A) Harold Lasswell (B) Walter Lippmann
Matching Communication Theories with Their Theorists
Match the List-I with List-II: List I- (Theory) List II- (Theorists) (a) Balance Theory 1. Two step flow
Central to the uses and gratifications approach would be
Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D)
Antonio Gramsci and the Concept of Hegemony
Identify the association that is correct: (A) Daniel Lerner – Cultivation (B) Wilbur Schramm – Diffusion of Innovation
Lasswell’s model of communication was further improved by:
Lasswell’s model of communication was further improved by: (A) Wilbur Schramm (B) Elihu Katz (C) Braddock (D) David