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UGC-NET Course

Diffusion of innovations

Illustration showing the evolution of development paradigms from industrial growth to global inequality and community participation

Major Paradigms of Development: Everett M. Rogers’ Perspective Explained

Leave a Comment / Blog, Communication, Development Communication, Home, June 2024, Year-wise PYQ /

Development is not a one-dimensional concept limited to economic growth. In the early post–World War II period, development was measured mainly through indicators such as Gross National Product (GNP). Over time, this narrow view changed. Scholars like Amartya Sen expanded the meaning of development by linking it to human well-being. This includes education, health, and […]

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Matching Communication Theories with Contexts

Leave a Comment / June 2014 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Match List – I with List – II:                                 List – I (Theories) List – II (Context of Communication) (a) Mathematical theory of communication 1. Human communication (b) Game theory 2. Mass Communication (c) ‘Trans-per’ model of communication 3. Interpersonal communication (d) ‘Diffusion of Innovations model 4. Development communication Codes: (a) (b) (c) (d) (A) 2

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Understanding Key Thinkers in Media and Communication Studies

Leave a Comment / MCQ (Question-Answer), Sept 2013 (II), Theories and Models, UGC-NET (Paper II) /

Match the List-I with the List-II List I List II (a) Jurgen Habermas 1. Positivism (b) Herburt Marcuse 2. Diffusion of innovations (c) Emile Durkheim 3. Public sphere (d) E.M. Roger 4. Frankfurt school Codes: (a) (b) (c) (d) (A) 4 3 1 2 (B) 3 2 4 1 (C) 3 4 2 1 (D)

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Which of the following is from the critical school of thought?

Leave a Comment / June 2010 (II), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper II) /

Which of the following is from the critical school of thought? (A) Diffusion of innovations  (B) Cultivation analysis  (C) Cultural imperialism  (D) Uses and gratifications Correct Ans: (C) Explanation: Cultural imperialism belongs to the critical school of thought, which examines power structures in media and society. This theory argues that dominant nations influence and control

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