The television gross rating points are determined by the formula of:
The television gross rating points are determined by the formula of: (A) Cover x Cost (B) Cost x Frequency (C) Cover x Frequency (D) Frequency x cost Correct Ans: (C) Explanation: Television Gross Rating Points (GRPs) measure the effectiveness of an advertising campaign. The formula to calculate GRPs is Cover x Frequency. By multiplying Cover […]
The television gross rating points are determined by the formula of: Read More »