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consumer culture

Selling and purchasing goods besides advertising to create

Leave a Comment / Advertising and Marketing Communication, Dec 2012 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

 An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote: (A) Brand names (B) Sale society (C) Consumer culture (D) Advertising environment Correct Ans: (C) Explanation: An economy that depends on buying, selling, and advertising encourages consumer culture. This system makes spending a […]

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Consumer Society and the Influence of Advertising

Leave a Comment / June 2007 (II), Mass Media, MCQ (Question-Answer), UGC-NET (Paper II) /

Assertion (A): In a consumer society, happiness is defined as a pleasure through spending. Reason (R): Because TV commercials sell products of various types and brands. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation. (C) (A) is true, but (R) is false.

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