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The process school of communication leans heavily on

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

The process school of communication leans heavily on (A) Linguistics (B) Applied arts (C) Semiotics (D) Social sciences Correct Ans: (D) Explanation: The process school of communication focuses on how messages move between senders and receivers. It emphasizes cause-and-effect relationships in communication. This approach studies how people encode, transmit, and decode messages in different contexts. […]

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Central to the uses and gratifications approach would be

Leave a Comment / June 2012 (III), MCQ (Question-Answer), Theories and Models, UGC-NET (Paper III) /

Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D) Encoders  Correct Ans: (C) Explanation: The uses and gratifications approach places audiences at the center of media consumption. This theory, developed by Elihu Katz, Jay G. Blumler, and Michael Gurevitch, explains why people actively choose media based

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