Understanding the Media Multiplier Effect in Advertising

Leave a Comment / Advertising and Marketing Communication, Dec 2008 (II), MCQ (Question-Answer), UGC-NET (Paper II) /

A theory that suggests that the impact of two or more media is stronger than using either medium alone is called:   (A) Media message effect (B) Media usage effect (C) Media survey effect (D) Media multiplier effect Correct Ans: (D) Explanation: The Media Multiplier Effect suggests that the combined impact of two or more media […]

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