Assertion (A): Public relations campaign in India are undertaken without proper research because of ignorance of its effect. Reason (R): The answer to the problem lies in educating the PR campaigners and a change of their minds is possible. Correct Ans: (A) Explanation: Many public relations campaigns in India are launched without solid research. This […]
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Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B) Green Rosenburg (C) Philip Kotler (D) R.H. Colley Correct Ans: (D) Explanation: R.H. Colley wrote Define Advertising Goals for Measured Advertising Results (DAGMAR) to introduce a measurable and structured approach to advertising effectiveness. His book completely changed
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