Mass communication gets filtered by (A) Audience (B) Media (C) Gatekeepers (D) Encoders Correct Ans: (C) Explanation: Gatekeepers play a crucial role in mass communication by filtering and controlling information before it reaches the public. Editors, journalists, and media executives actively decide which news stories to publish, broadcast, or remove. They consider factors like relevance, […]
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Multi-tasking in journalism is due to (A) Media globalisation (B) Economic liberalisation (C) Social integration (D) Technology convergence Correct Ans: (D) Explanation: Journalists today handle multiple tasks simultaneously due to rapid advancements in technology convergence. This phenomenon integrates print, broadcast, and digital media, allowing journalists to work across various platforms efficiently. Previously, journalism operated in
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The period when commercials are to be broadcast is identified as: (A) prime time (B) break time (C) time channel (D) time message Correct Ans: (B) Explanation: Break time refers to the specific period when commercials are scheduled to be broadcast. This time slot is crucial for advertisers as it affects the reach and effectiveness
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A tape or film that leads to the beginning of a broadcast is called: (A) initiator (B) leader (C) mover (D) starter Correct Ans: (B) Explanation:Broadcast technicians use a leader tape or film to cue the start of a broadcast. This leader contains essential visual or audio markers, ensuring smooth transitions and precise timing during
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