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advertising effectiveness

Understanding the Hierarchy of Effects Model in Marketing

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

Find out the correct sequence of elements of the hierarchy of effect model. (A) Desire, interest, attention, action (B) Attention, desire, interest, action (C) Attention, interest, desire, action (D) Interest, desire, attention, action Correct Ans: (C) Explanation:The correct sequence of the Hierarchy of Effects Model is Attention, Interest, Desire, Action. This model outlines the stages […]

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Placing two versions of advertisements in same issue of newspaper

Leave a Comment / Advertising and Marketing Communication, June 2015 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

The test that involves placing two versions of an advertisements in the same issue of newspaper is called:  (A) Split-run test (B) Gall-up-Robinson impact test (C) Daniel-starch test (D) Perlson-Influence test Correct Ans: (A) Explanation:The split-run test is a method advertisers use to evaluate the effectiveness of different versions of an advertisement. In this test,

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respondents are shown the front page, are asked they remember

Leave a Comment / Dec 2014 (III), MCQ (Question-Answer), Research Methodology, UGC-NET (Paper III) /

When the respondents are shown the front page or the cover page of a publication with the name blacked out and are asked whether they remember, reading that particular issue is called Correct Ans: (B) Explanation:Masked recall plays a key role in audience memory testing. Researchers use it when they want to find out whether

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A rate of decline in response to advertisements is called

Leave a Comment / Dec 2013 (III), MCQ (Question-Answer), UGC-NET (Paper III) /

A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response downturn (D) Response entropy Correct Ans: (A) Explanation Response decay refers to the gradual decline in consumer engagement with advertisements over time. Initially, ads attract attention and generate interest. However, repeated exposure leads to diminishing returns, meaning

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 Direct mail advertising is often referred to as

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

 Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C) Junk mail (D) Postal advertising Correct Ans: (C) Explanation: Junk mail refers to unsolicited promotional materials sent via direct mail. Businesses use it to advertise products, services, or special offers. Since it reaches a wide audience, marketers consider it a

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Responses of readers to a published advertisement result in

Leave a Comment / Advertising and Marketing Communication, MCQ (Question-Answer), Sept 2013 (III), UGC-NET (Paper III) /

Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power (C) Pulling power (D) Promotion power Correct Ans: (C) Explanation: Pulling power describes an advertisement’s ability to attract and engage potential customers. It reflects how well an ad influences consumer interest and motivates action, such as inquiries or purchases. First,

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