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A single frame of a commercial that summarises the core message

Leave a Comment / Advertising and Marketing Communication, Dec 2015 (III), UGC-NET (Paper III) /

A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic themes (C) canned copy (D) key frame Correct Ans: (D) Explanation: In the world of advertising, a key frame refers to a single visual or image that captures the core message of a commercial. It acts like […]

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Designer needs to be an expert in

Leave a Comment / Dec 2014 (II), Graphics Designing, MCQ (Question-Answer), UGC-NET (Paper II) /

Designer needs to be an expert in Correct Ans: (D) Explanation:A designer must be an expert in both the written word and visual expression. In advertising, visuals and text go hand in hand. A strong design alone isn’t enough. Likewise, great copy without design can fall flat. That’s why successful campaigns blend both elements seamlessly.

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