Q. In 1986 Coca Cola introduced two slogans to differentiate brand, which was that? (December 2022, UGC NET)
(A) The pause that refresh
(B) Red, White and You
(C) Enjoy thirst
(D) Catch the wave
(E) What you want is coke
Choose the correct answer from the options given below:
1. E and A only
2. B and D only
3. D and E only
4. B and A only
Correct Ans: (2)
Explanation: In 1986, Coca-Cola introduced the slogans “Red, White & You” and “Catch the Wave” as part of its efforts to reinvigorate the brand and appeal to a broader audience. “Red, White & You” was designed to evoke a sense of patriotism and nostalgia, leveraging the iconic red and white colors of Coca-Cola’s branding. This slogan aimed to reinforce the brand’s established identity and its long-standing association with American culture. On the other hand, “Catch the Wave” was targeted at a younger demographic, aligning with the launch of the new Coca-Cola formula, often referred to as “New Coke.” This slogan was intended to convey a sense of excitement and modernity, encouraging consumers to embrace the new product. Although “New Coke” faced significant backlash and was eventually replaced by the original formula, the marketing campaigns of 1986 remain notable examples of how Coca-Cola has continually adapted its branding strategies to maintain relevance and consumer engagement.
