About Course
Build, Manage and Protect Your Brand Online
A strong brand is not built only through promotion—it is shaped by how people perceive, discuss and respond to it across digital platforms.
This course is designed to help learners understand the complete process of online brand management, from monitoring brand perception and handling complaints to building digital strategy, planning campaigns and evaluating performance.
You will learn how digital platforms influence reputation, how customer perceptions are formed, how online backlash and complaints can be managed, and how positive brand perception can be developed through consistent communication.
The course also connects reputation management with digital marketing strategy, including conversion funnels, paid-owned-earned media, media mix planning, campaign execution, media planning and buying, key metrics, and basic ROI understanding.
Learn Brand Management as a Complete Framework
The course combines conceptual understanding, examples, strategic thinking and practical application, making it suitable for learners who want a clear academic foundation in online brand management.
Through Video Lectures, Study Materials, Practice Quizzes and Assignments, you can learn step by step and apply concepts in a structured way.
On the JMC Study Hub platform, you can save notes, track your progress, review detailed quiz reports, access learning resources, and post doubts or queries through your learning dashboard.
With 180-day access and under 10 hours of focused learning, the course provides a concise but complete introduction to managing brands effectively in the digital environment.
Understand perception. Build strategy. Manage reputation.
Course Content
Module 1
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L1. Understanding How Digital Platforms Influence Brand Reputation
06:29 -
Understanding How Digital Platforms Influence Brand Reputation
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L2. Understanding How Marketers and Businesspeople Can Manage Brand Reputation
08:12 -
Strategies for Managing Digital Brand Reputation
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L3. Understanding and Identifying Customer Perceptions About the Brand
09:12 -
Understanding and Identifying Customer Perceptions
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L4. Managing Online Backlash, Online Issues and Online Complaints
08:55 -
Managing Online Backlash, Issues, and Customer Complaints
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L5. Building Positive Brand Perceptions on Digital Platforms
09:11 -
Building Positive Brand Perceptions in Digital Media
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L6. Reputation Management as a Part of Digital Strategy
10:17 -
Online Reputation Management as a Digital Strategy
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L7. Organic Tools, Non-Organic Tools and Audience
10:16 -
Organic and Paid Media Tools: Reaching Digital Audiences
Module 2
Module 3
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