Assertion (A): The global news supply has become multiagency oriented for variety and verification. Reason (R): The increasing
Category: Year-wise PYQ
The Shift in Focus of Western News Agencies
Assertion (A): The Western news agencies like Reuters have shifted their focus to specialized areas of news collection.
The Role of Media in Supporting India’s Third Sector
Assertion (A): Of late, the third sector in India has been making an effective use of media, including
The Impact of Visual Narratives and New Media Technology
Assertion (A): Visual narratives have made the media communication primitive and tribal. Reason (R): New media technology has
Mahalik Committee Role in Strengthening Doordarshan Advertiser
Which Committee was constituted in 1991 to examine and recommend ways and means to win over advertisers to
Author of Define Advertising Goals for Measured Advertising Results
Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A) David Ogilvy (B)
The book, ‘Bias of Communication’ was written by
The book, ‘Bias of Communication’ was written by (A) Harold Innis (B) Herbert Gans (C) D. R. Leduc
Placing two versions of an advertisement in the same issue is
Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as