Understanding Advertising Messages and Their Purpose
Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The
Category: Year-wise PYQ
Right to Information Act (2005): Promoting Transparency in India
Assertion (A): Right to information Act (2005) was enacted in India to bring in transparency and accountability in
Structuralism and Semiology: Focus on Latent Content
Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest content. Reason (R):
The Growth of Religious TV Channels in India
Assertion (A): There is a rise in the number of ‘Religious TV Channels. Reason (R): The majority TV
Media Influence on Public Perception: The Agenda-Setting Theory
Assertion (A): Greater the attention media pay to issues, events, or personages, the greater is the importance given
Corporate Identity and Corporate Image:
Assertion (A): Corporate identity leads to Corporate Image. Reason (R): It promotes social identity and social responsibility. (A)
Who has defined development communication as leapfrogging
Identify the author who has defined development communication as leapfrogging centuries of under development: (A) Nora Quebral (B)
‘Yakshagana’ is the folk art of:
‘Yakshagana’ is the folk art of: (A) Kerala (B) Assam (C) Orissa (D) Karnataka Correct Ans: (D) Explanation: