Lobbying is an activity of
Lobbying is an activity of (A) Publicists (B) Propagandists (C) Public relationists (D) Media Managers Correct Ans: (C)
Category: Year-wise PYQ
Saatchi and Saatchi is an agency that specializes in
Saatchi and Saatchi is an agency that specializes in (A) Advertising (B) Public Relations (C) Event Management (D)
Specimens of advertisements are kept in
Specimens of advertisements are kept in (A) The log book (B) The sample book (C) The copy book
When a straight forward proposition is used in advertising, it is
When a straight forward proposition is used in advertising, it is called (A) Emotional approach (B) Dogmatic approach
A document that describes the target market, budget, strategy is
In advertising, a document that describes the target market, budget, creative strategy and objective is known as (A)
A study of a specific population as it changes over a period of time
A study of a specific population as it changes over a period of time is known as (A)
Lifestyle segmentation research investigates respondents
Lifestyle segmentation research investigates respondents (A) Education (B) Income (C) Occupation (D) Interests Correct Ans: (D) Explanation: Lifestyle
Duplicating only sampling and procedures of a previous analysis is
Duplicating only the sampling and experimental procedures of a previous analysis is called (A) Literal replication (B) Instrumental