Scheme advertising aims at _________ promotion.
Scheme advertising aims at _________ promotion. (A) Institutional (B) Creative (C) Internal (D) Consumer Correct Ans: (D) Explanation:
Category: Dec 2013 (III)
Publishing or telecasting controversial advertisements is a
Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless
Frequency range of FM Broadcast is
Frequency range of FM Broadcast is (A) 80 MHz – 110 MHz (B) 88 MHz – 110 MHz
A rate of decline in response to advertisements is called
A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response
One way news flow leads to
One way news flow leads to (A) Modernisation (B) Globalisation (C) Cultural Imperialism (D) Morality Imposition Correct Ans:
A social psychologist, Albert Bandura, researched upon the
A social psychologist, Albert Bandura, researched upon the imitation effect of (A) Television violence (B) Radio drama (C)
Non-parametric tests are generally applied to analyse
Non-parametric tests are generally applied to analyse (A) Nominal data (B) Ordinal data (C) Interval data (D) Ratio
Spurious relationship between two concepts in research study
Spurious relationship between two concepts in a research study offers a (A) Rival explanation (B) Support a hypothesis