Majid Tehranian has spoken of development becoming a/an Majid Tehranian has spoken of development becoming a/an (A) Philosophy (B) Idea (C) Ism (D) Read More »
George Gerbner while propounding the cultivation Theory George Gerbner while propounding the cultivation Theory emphasized on the concepts of: Heavy viewers, light Read More »
When media companies are owned by non-media business houses When media companies are owned by non-media business houses, it is called (A) Chain ownership Read More »
E.M. Rogers, in his theoretical advocacy of diffusion of innovation E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of (A) Read More »
The universal model of communication will have The universal model of communication will have (A) Six components (B) Five components (C) Four Read More »
Mass media, according to, Lazarsfeld and Merton, reinforce Mass media, according to, Lazarsfeld and Merton, reinforce (A) Public image (B) Religious participation (C) Read More »