The Impact of Visual Narratives and New Media Technology
Assertion (A): Visual narratives have made the media communication primitive and tribal. Reason (R): New
Category: UGC-NET (Paper III)
Mahalik Committee Role in Strengthening Doordarshan Advertiser
Which Committee was constituted in 1991 to examine and recommend ways and means to win
Author of Define Advertising Goals for Measured Advertising Results
Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? (A)
The book, ‘Bias of Communication’ was written by
The book, ‘Bias of Communication’ was written by (A) Harold Innis (B) Herbert Gans (C)
Placing two versions of an advertisement in the same issue is
Placing two versions of an advertisement in the same issue of a newspapers or magazine
Which newspaper carried an advertisement in 1875 of a farce?
Which newspaper carried an advertisement in 1875 announcing presentation of a farce named “Lamentations of
 Direct mail advertising is often referred to as
Direct mail advertising is often referred to as (A) Personal selling (B) Mail order (C)
Responses of readers to a published advertisement result in
Responses of readers to a published advertisement result in (A) Purchasing power (B) Preference power