Number of agate lines of advertising printed in a specific period is
The number of agate lines of advertising printed in a specific period is known as
Category: UGC-NET (Paper III)
The principal feature of marketing communication
The principal feature of marketing communication (A) Surplus-demand (B) Product life (C) Hidden prices (D)
Theme advertisements normally contain
Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful
Scheme advertising aims at _________ promotion.
Scheme advertising aims at _________ promotion. (A) Institutional (B) Creative (C) Internal (D) Consumer Correct
Publishing or telecasting controversial advertisements is a
Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial
Frequency range of FM Broadcast is
Frequency range of FM Broadcast is (A) 80 MHz – 110 MHz (B) 88 MHz
A rate of decline in response to advertisements is called
A rate of decline in response to advertisements is called (A) Response decay (B) Staggered
One way news flow leads to
One way news flow leads to (A) Modernisation (B) Globalisation (C) Cultural Imperialism (D) Morality