Research is Crucial to Effective Public Relations Campaigns
Assertion (A): Public relations campaign in India are undertaken without proper research because of ignorance
Category: UGC-NET (Paper III)
Social Change Begins with the Individual
Assertion (A): Theories of social change emphasize that individual must change to bring in positive
Government Control of Television: A Justified Measure or Suppression?
Assertion (A): The Government Control of Television is justified in the age of information explosion,
Shift from Quantitative to Qualitative Research
Assertion (A): After the failure of quantitative research methods to investigate the social problems, the
Decline of Professionalism in Journalism
Assertion (A): Professionalism among journalism practitioners is rarely found nowa- days as the profession has
Challenges in Experimental Research in Mass Communication
Assertion (A): Some research techniques like experimental research are not popular in Indian mass communication.
Advertising Effectiveness and the Role of Pre-Testing
Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The
Format vs. Content: Shifting Priorities in Modern Newspapers
Assertion (A): Now-a-days format is dominating the newspapers instead of content and hence ethics are