What outlines message strategy decisions behind an advertisement
A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept
A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept
A rational message with a strong argument calling for action is known as (A) market sell (B) hard
The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct
Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising
In the age of Television Journalism visual reporter is synonymous with: (A) Camera person (B) Non – linear
Identify the person who said, “I don’t want to live in a world where everything that I say,
What is the ideal distance between the lips and the microphone to record good quality sound? (A) 03
What is the standard ratio of inserts to script in a documentary? (A) 2 minutes of inserts for