A rate of decline in response to advertisements is called
A rate of decline in response to advertisements is called (A) Response decay (B) Staggered response (C) Response
April 2, 2025
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Category: UGC-NET (Paper III JMC)
One way news flow leads to
One way news flow leads to (A) Modernisation (B) Globalisation (C) Cultural Imperialism (D) Morality Imposition Correct Ans:
April 2, 2025
A social psychologist, Albert Bandura, researched upon the
A social psychologist, Albert Bandura, researched upon the imitation effect of (A) Television violence (B) Radio drama (C)
April 2, 2025
Non-parametric tests are generally applied to analyse
Non-parametric tests are generally applied to analyse (A) Nominal data (B) Ordinal data (C) Interval data (D) Ratio
April 2, 2025
Spurious relationship between two concepts in research study
Spurious relationship between two concepts in a research study offers a (A) Rival explanation (B) Support a hypothesis
April 2, 2025
Cronbach’s Alpha signifies
Cronbach’s Alpha signifies (A) Reliability (B) Validity (C) Measurability (D) Convertibility Correct Ans: (A) Explanation: Cronbach’s Alpha is
April 2, 2025
A chain of referrals to identify respondents for collection of data
A chain of referrals to identify respondents for collection of data will result in the sampling method known
April 2, 2025
Presence of an extraneous variable in media research indicates
The presence of an extraneous variable in media research indicates (A) Reliability (B) Mobility (C) Lack of internal
April 2, 2025