An index that identifies the demand for a brand within a region
An index that identifies the demand for a brand within a region is identified as (A) brand deposition
Category: MCQ (Question-Answer)
Organisations that move products from producers to consumers are
People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C)
A single frame of a commercial that summarises the core message
A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic
What outlines message strategy decisions behind an advertisement
A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept
A rational message with a strong argument calling for action is
A rational message with a strong argument calling for action is known as (A) market sell (B) hard
The Starch test is applied only to media ads
The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct
Advertising reflects the ideology of
Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising
Television Journalism visual reporter is synonymous with:
In the age of Television Journalism visual reporter is synonymous with: (A) Camera person (B) Non – linear