Category: MCQ (Question-Answer)

Test your knowledge with our MCQ (Question-Answer) category, which features multiple-choice questions with explanations.

An index that identifies the demand for a brand within a region

An index that identifies the demand for a brand within a region is identified as (A) brand deposition

People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C)

A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic

A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept

A rational message with a strong argument calling for action is known as (A) market sell (B) hard

The Starch test is applied only to media ads (A) print (B) outdoor (C) broadcast (D) transit Correct

Advertising reflects the ideology of (A) consumers (B) regulators (C) publicists (D) market-place Correct Ans: (D) Explanation: Advertising

In the age of Television Journalism visual reporter is synonymous with: (A) Camera person (B) Non – linear