Category: MCQ (Question-Answer)

Test your knowledge with our MCQ (Question-Answer) category, which features multiple-choice questions with explanations.

The off-script lines that characters or anchors say in real time are

The off-script lines that characters or anchors say in real time are known as (A) Amplitude (B) Ad-libbing

A cut from one sound to another without breaking continuity is (A) Segue (B) Harmonics (C) Hiss (D)

Short wave frequencies are used for radio communication of (A) Short distance (B) Long distance (C) Location specific

The number of agate lines of advertising printed in a specific period is known as (A) Linage (B)

The principal feature of marketing communication (A) Surplus-demand (B) Product life (C) Hidden prices (D) Two-way communication Correct

Theme advertisements normally contain (A) Discount data (B) Emotional appeal (C) Investment information (D) Colourful slang Correct Ans:

Scheme advertising aims at _________ promotion. (A) Institutional (B) Creative (C) Internal (D) Consumer Correct Ans: (D) Explanation:

Publishing or telecasting controversial advertisements is a (A) PR tactic (B) Political stunt (C) Non-commercial strategy (D) Mindless