The push-button recording system of A.C Nielsen is labelled
The push-button recording system of A.C Nielsen is labelled(A) Data recorder(B) People’s meter(C) Electronic diary(D) Programme recordist Correct
CPM is associated with advertising in
CPM is associated with advertising in(A) Broadcast media(B) Print media(C) Visual media(D) New media Correct Ans: (B) CPM,
The first foreign news agency to start its operations in India was
The first foreign news agency to start its operations in India was(A) Associated press(B) DPA(C) Reuters(D) TASS Correct
The most potent tool of media imperialism is
According to some critics, the most potent tool of media imperialism is(A) Newspaper(B) Radio(C) Magazine(D) Television Correct Ans:
Term used for the co-existence of private sector with public sector
The term used for the co-existence of private sector with public sector inbroadcasting is(A) Duopoly(B) Oligopoly(C) Monopoly(D) Triopoly
‘Development is a cruel choice’ is the statement made by
‘Development is a cruel choice’ is the statement made by(A) Elihu Katz(B) Harry Truman(C) Denis Goulet(D) Robert McNamara
The organic model of development demands the beneficiaries to be
The organic model of development demands the beneficiaries to be(A) Passive participants(B) Active participants(C) Neutral(D) Controversial participants Correct
Hypothesis cannot be in
Hypothesis cannot be in(A) the nullified form(B) the declarative form(C) the directional form(D) the general form Correct Ans: