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Matching Authors with Key Media Theories

Match List–I (Authors) with List II ( Concepts ): List I (Authors) List II ( Concepts ) (a)

Assertion (A): There has been a steady growth in the circulation of vernacular newspapers in India. Reason (R):

Assertion (A): India is an information society. Reason (R): An information society is that in which the percentage

Assertion (A): Viewer fatigue resulted in change in the content of news programing. Reason (R): Proliferation of 24/7

Assertion (A): Women view television serials/soaps more than men. Reason (R): Majority of women in India are housewives.

Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The

Assertion (A): Right to information Act (2005) was enacted in India to bring in transparency and accountability in

Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest content. Reason (R):