__________ has written the book, Newsman’s English
__________ has written the book, Newsman’s English (A) Mitchel V Charnley (B) Bruce Westley (C) John Hohenberg (D)
Mechanical reproduction in communication leads to
Mechanical reproduction in communication leads to (A) denotation (B) connotation (C) notation (D) selection Correct Ans: (A) Explanation:
Advertising scheduling pattern that has period of intensified activity
An advertising scheduling pattern that has a period of intensified activity is popularly called (A) experimental schedule (B)
An index that identifies the demand for a brand within a region
An index that identifies the demand for a brand within a region is identified as (A) brand deposition
Organisations that move products from producers to consumers are
People and media organisations that move products from producers to consumers are called (A) sellers (B) conduits (C)
A single frame of a commercial that summarises the core message
A single frame of a commercial that summarises the core message is labelled as (A) gist (B) basic
What outlines message strategy decisions behind an advertisement
A document that outlines the message strategy decisions behind an individual advertisement is known as (A) creative concept
A rational message with a strong argument calling for action is
A rational message with a strong argument calling for action is known as (A) market sell (B) hard