Curtain-raiser is part of a/an
Curtain-raiser is part of a/an (A) Investigative journalism (B) Interpretative journalism (C) Advocacy journalism (D) Counter-media Correct Ans:
When words have the emotive potential, they are categorised as
When words have the emotive potential, they are categorised as (A) Metanyms (B) Parawords (C) Similes (D) Metaphors
The readability test, Fog Index, was developed by
The readability test, Fog Index, was developed by (A) Rudolph Flesch (B) Robert Gunning (C) James Reston (D)
When public relations personnel manage news in the media, it is?
When public relations personnel manage news in the media, it is termed? (A) Spin doctoring (B) News commitment
Lobbying is an activity of
Lobbying is an activity of (A) Publicists (B) Propagandists (C) Public relationists (D) Media Managers Correct Ans: (C)
Saatchi and Saatchi is an agency that specializes in
Saatchi and Saatchi is an agency that specializes in (A) Advertising (B) Public Relations (C) Event Management (D)
Specimens of advertisements are kept in
Specimens of advertisements are kept in (A) The log book (B) The sample book (C) The copy book
When a straight forward proposition is used in advertising, it is
When a straight forward proposition is used in advertising, it is called (A) Emotional approach (B) Dogmatic approach