Journalism, Media & Creativity Insights




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Assertion (A): After the failure of quantitative research methods to investigate the social problems, the communication scholars are
Assertion (A): Professionalism among journalism practitioners is rarely found nowa- days as the profession has become a hobby
Assertion (A): Some research techniques like experimental research are not popular in Indian mass communication. Reason (R): Most
Assertion (A): Advertisements do not yield the desired effect for many brands/products. Reason (R): The pre-tests and pilot
Assertion (A): Now-a-days format is dominating the newspapers instead of content and hence ethics are less observed by
Assertion (A): Different forms of writing have emerged as different channels of mass communication have different ways of