Film and visual communication
April 30, 2026
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Gender is a an_______level of measurement in mass communication research. (A) nominal (B) ordinal (C) intermediate (D) ratio
Before a case study researcher conducts a pilot study, he must construct a: (A) study protocol (B) classic
The correlation computed between pairs of variables is known as: (A) Q type factor analysis (B) R type
The cumulative scale in social science research was developed by: (A) L.L. Thrust stone (B) Likert (C) Louis
Intensity sampling is used in: (A) heuristic research (B) exploratory research (C) diagnostic research (D) historical research Correct
Who wrote the book, The Media and Democracy? (A) John F. Kennedy (B) John Keane (C) Walter Lippmann