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The audience’s evaluation of alternative creative strategies is labelled as (A) Concept testing (B) Audience test (C) Option
Mint has an exclusive partnership with (A) The Washington Post (B) The Wall Street Journal (C) The New
Media output is dominated by (A) Documentaries (B) Ethical contents (C) Humour (D) Genre texts Correct Ans: (D)
The new source of television news in the United States is (A) Comedy news (B) Tragedy news (C)
In a market-oriented media environment, audiences are considered as (A) Planners (B) Consumers (C) Deviants (D) Sellers Correct
‘Reference news’ is the most popular newspaper in (A) China (B) Thailand (C) Indonesia (D) Malaysia Correct Ans: