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Assertion (A): Viewer fatigue resulted in change in the content of news programing. Reason (R): Proliferation of 24/7
Assertion (A): Women view television serials/soaps more than men. Reason (R): Majority of women in India are housewives.
Assertion (A): Advertising messages tell us what the advertiser wants to say to the customers. Reason (R): The
Assertion (A): Right to information Act (2005) was enacted in India to bring in transparency and accountability in
Assertion (A): In structuralism and semiology attention is directed to latent rather than to manifest content. Reason (R):
Assertion (A): There is a rise in the number of ‘Religious TV Channels. Reason (R): The majority TV