Film and visual communication
April 30, 2026
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Assertion (A): Empathy is an important factor in modernisation of traditional societies. Reason (R): Since modernisation is westernisation,
Assertion (A): Media professionals do not have much control over their work. Reason (R): As they are restricted
The term ‘VALS’ is related to (A) Public relations (B) Advertising (C) Event management (D) Teleconferencing Correct Ans:
The source – message – channel – receiver model of communication was devised by (A) Shannon and Weaver
The theory of brand image was propounded by (A) Samuel Black (B) Philip Kotler (C) Don Milner (D)
The code of ethics for Public Relations was adopted at an international conference (1965) held at (A) Athens