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In communication, redundancy has (A) Highest predictability (B) Lowest predictability (C) Balanced predictability (D) Imperfect predictability Correct Ans:
Central to the uses and gratifications approach in communication would be (A) Messages (B) Channels (C) Audiences (D)
The main purpose of asymmetric two-way model of public relations is (A) Distortion of facts (B) Scientific persuasion
_________ is considered as a mechanical medium. (A) Book (B) Newspaper (C) Television (D) Puppetry Correct Ans: (C)
Who first described mass media as a culture industry? (A) Stuart Hall (B) Theodor Adorno (C) Stuart Mill
The functional analysis approach in communication is related to (A) Personal influence approach (B) Mass culture approach (C)