When the consequences of exposure to a communicated message get delayed, it is known as ________. (A) exposure limit (B) deferred
Louis Wirth and Talcott Parsons see mass communication as a tool of (A) economic control (B) social control (C) intellectual control
The term ‘audiences’ recognizes __________ of media consumers. (A) the homogeneity (B) the heterogeneity (C) the passiveness (D) the resistance Correct
Another communication’ is (A) receiver-centric (B) sender-centric (C) channel-centric (D) technology-centric Correct Ans: (A) Explanation:The term ‘Another Communication’ challenges the traditional
In communication, pleasure results from a particular relationship between meanings and _______. (A) contentions (B) power (C) manipulation (D) isolation Correct
In semiotics, smoke is considered as (A) vertical communication (B) horizontal communication (C) circular communication (D) indexial communication Correct Ans: (D)
