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Dr. Pragya Gupta

jaankari@jmcstudyhub.com
Illustration showing the evolution of development paradigms from industrial growth to global inequality and community participation
Communication

Major Paradigms of Development: Everett M. Rogers’ Perspective Explained

Development is not a one-dimensional concept limited to economic growth. In the early post–World War II period, development was measured mainly

March 22, 2026 No Comments
Types of advertising including newspaper print ads, digital display screen, and billboard advertising
Advertising and Marketing Communication

Types of Advertising and Their Methods of Display

Why Advertising Needs Strategy Why do some advertisements grab attention instantly while others do not? The difference is not only in

March 20, 2026 No Comments
B-roll footage being recorded with camera focusing on close-up action in video production setup
Audio and Video Production

What is B-Roll in Video Production? Meaning, Types & Examples

Video production is a multi-layered process. It involves more than just capturing a primary subject or central action. To create a

March 19, 2026 No Comments
Apparatus Theory in Film: Cinematic Spectatorship and Projection
Home

Apparatus Theory in Film: Meaning, Key Concepts, Theorists, Examples, Criticism

Introduction: Looking Beyond What We See on Screen Why do viewers feel deeply immersed in films, even when they are aware

March 19, 2026 No Comments
German Expressionism film movement distorted set design with angular buildings and dramatic lighting
Film and visual communication

German Expressionism in Cinema: History, Characteristics, Key Films, and Influence

German Expressionism is one of the most significant artistic movements in early film history. Emerging in Germany during the early years

March 18, 2026 No Comments
Illustration showing media scheduling strategies in advertising with a campaign timeline across Q1 to Q4 representing variations in advertising intensity.
Advertising and Marketing Communication

Media Scheduling Strategies in Advertising: Continuous, Flighting, and Pulsing

Advertising success depends not only on creative messages or media selection but also on when and how often advertisements appear before

March 16, 2026 No Comments
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