The theory of spiral of silence is mainly related to:
(A) Propaganda
(B) Public Opinion
(C) Advertising
(D) Publicity
Correct Ans: (B)
Explanation:
Elisabeth Noelle-Neumann developed the theory of the Spiral of Silence, which primarily relates to public opinion. This theory explains how individuals, fearing social isolation, often stay silent when they believe their views fall into the minority. Their silence amplifies the majority opinion, making it more dominant and visible, while suppressing minority views further. Over time, this creates a “spiral” effect as people with dissenting opinions feel increasingly isolated and refrain from expressing their thoughts, even if they consider them valid. The theory demonstrates how social conformity and media actively shape and reinforce dominant narratives. Researchers and analysts widely use it to understand how public opinion evolves and why some voices receive less attention, especially in politically or socially charged settings.
