The First Advertising Agency was set up in the year:

Dr. Pragya Gupta

jaankari@jmcstudyhub.com

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Q. The First Advertising Agency was set up in the year: (December 2022, UGC NET)

1. 1840

2. 1749

3. 1841

4. 1845

Correct Ans: (3)

Explanation: The first advertising agency was established by Volney B. Palmer in Philadelphia in 1841. Palmer’s agency served as a broker between advertisers and newspapers, helping businesses create and place advertisements. This innovation marked the beginning of the advertising industry as a professional field, facilitating the growth of commercial advertising and helping businesses effectively reach their target audiences.