Inserting a TV program between two popular TV program to boost its ratings is known as Correct Ans: (D) Explanation:Hammocking refers to placing a television program between two highly popular shows. Networks use this technique to boost the weaker show’s ratings. It’s a smart strategy that draws in viewers who tune in early or stick […]
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The audience appreciation measurement is limited to(A) Newspapers(B) Magazines(C) Digital appliances(D) Electronic mediaCorrect Ans: (D) Audience appreciation measurement plays a vital role in understanding how people receive and respond to media content. However, this method of analysis is primarily limited to electronic media. This includes platforms such as television, radio, and digital streaming services. To
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The push-button recording system of A.C Nielsen is labelled(A) Data recorder(B) People’s meter(C) Electronic diary(D) Programme recordist Correct Ans: (B) The People’s Meter, developed by A.C. Nielsen, plays a key role in the field of audience measurement. This electronic device records the television viewing habits of selected households. It uses a push-button system, where each
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