Assertion (A): There is an increasing trend of telecasting more and more reality shows by Indian Television Channels. Reason (R): Because reality shows attract larger viewership. (A) Both (A) and (R) are true. (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A). (C) (A) is true, but (R) is false. (D) (A) is false, but (R) is true. Correct Ans: (A) Explanation: Indian television channels continue to increase their telecast of reality shows. Networks prioritize these programs because they generate high engagement and attract diverse audiences. Unlike scripted shows, reality programs create suspense and emotional connections, making viewers eager to tune in regularly. Additionally, reality shows offer fresh content without the need for extensive storytelling, reducing production costs while maintaining high entertainment value. At the same time, these shows bring higher TRP (Television Rating Points) and stronger advertiser interest. Audiences enjoy real-life competition, talent discovery, and interactive formats. Shows like singing contests, dance competitions, and adventure-based challenges encourage audience participation through voting, further increasing viewership. Social media also amplifies their reach, creating buzz and fan discussions. Both the assertion and the reason are true. Indian television channels telecast more reality shows, and their ability to attract larger audiences drives this trend. Reality shows generate more engagement than scripted dramas, making them commercially successful. In conclusion, Indian television’s shift toward reality programming is a strategic move. By capitalizing on audience preferences, channels ensure higher ratings and ad revenues. This trend will likely continue as networks experiment with new formats to sustain viewer interest.